Narrative & Content Director
ReconMR | 2025–Present
- Wrote and produced multi-platform content including long-form articles, landing pages, and email sequences
- Lead narrative strategy across digital platforms, shaping brand voice and audience engagement through story-driven campaigns
- Increased audience acquisition by 500% via social storytelling and content distribution
- Boosted engagement by 200%+ by refining tone, pacing, and content structure
- Developed campaign narratives focused on audience psychology, retention, and conversion
Narrative Writer & Digital Producer
FitnessLab CrossFit | 2019–Present
- Built a brand narrative through consistent, voice-driven storytelling across social and digital platforms
- Produced short-form scripted content for video, campaigns, and social media
- Grew audience by 260% and sustained 20K+ monthly impressions
- Developed partnerships with athletes, influencers, and brands—crafting collaborative storylines and campaigns
- Created content designed for engagement, retention, and community-building
Senior Content Project Manager
US Ghost Adventures | 2022–Present
- Lead narrative development for a national storytelling brand expanding into 100+ cities
- Wrote and directed 80+ location-based narrative experiences, blending history, suspense, and live audience engagement
- Developed scalable storytelling frameworks used across multiple markets
- Managed a team of writers, providing editorial direction, story structure feedback, and tone consistency
- Built SEO-driven content ecosystems while maintaining immersive narrative quality
Marketing & Communications Director
Vacay Hill Country / Vacay Whitefish | 2021–2023
- Created and executed full-scale content strategy, including blogs, social, and email campaigns
- Led storytelling that contributed to award-winning brand recognition
- Developed recurring content formats (episodic-style blog and email series)
Entertainment Writer
Taste of Reality | 2018–2019
- Wrote comedic, voice-driven recaps for reality television series including Southern Charm and Real Housewives of Dallas
- Produced timely, personality-driven content aligned with trending TV narratives
- Demonstrated strong voice, tone, and cultural awareness
Live Event Production & Fighter Relations
Legacy Fighting Championship | 2013–2014
- Coordinated live televised event logistics, including fighter timing, walkouts, and production flow
- Worked directly with fighters and production teams to ensure seamless execution
Founder & Promoter
Premiere Combat Group | 2009–2013
- Built and promoted live sporting events from the ground up
- Developed fight cards (storylines, matchups, audience appeal)
- Managed branding, promotion, and audience engagement
Motorsports & Racing Experience
I’ve worked directly within the motorsports space, supporting driver branding, team storytelling, and media presence for professional and developing athletes.
My work focuses on translating performance, personality, and competition into compelling narratives that resonate with fans, sponsors, and media.
Gottspeed Racing | NHRA Pro Stock Motorcycle
- Developed and designed sponsorship proposals, positioning the team and rider through narrative-driven brand storytelling and market value alignment
- Launched and managed the team’s social media presence, building a foundation for fan engagement and digital visibility
- Handled media relations, shaping messaging and communication between the team and external outlets
- Created visual and branded assets, including hero cards used for fan interaction and promotional distribution
Driver Branding & Early Career Development
- Designed the first hero cards for race car driver Harry Gottsacker during his early karting career, contributing to his initial brand identity and fan-facing materials
- Developed driver-focused promotional assets for NHRA Pro Stock Motorcycle competitors, supporting sponsor visibility and audience engagement
JENNIFER GABRIELLA 